The GLE Coupe brand activation was the warmup to the launch of the AMG GTS GT to the South African market. The changeover in Cape Town, in conjunction with the Mercedes Benz Cape Town Fashion Week, saw the introduction of the live film set where visitors would find themselves immersed into the international AMG GTS advertisement.
Visitors were filmed and inserted into the international abbreviated advertisement, which was then promoted on a multitude of social platforms.
Approached by our friends at Bokeh Fashion Film Festival to realise their vision for the new Mercedes AMGT GTS activation, we included custom black flooring, custom fabricated 2k sprayed walling with integrated fabric lightbox graphics and a host of luxury fittings and fixtures. All of which were designed to accommodate the live film shoot at 3 prime mall spaces countrywide.
Specifically designed for a 3 city activation in Cape Town, Johannesburg and Durban, the exhibit is modular and designed to install in 8 hours.