Gambling firm Betfair planned to use the giant octopus model in London’s Oxford Circus to promote betting during the World Cup, but gained unexpected coverage when the lorry transporting the sea creature broke down.
The lorry became stuck at Oxford Circus, blocking the street and leading to rush hour traffic chaos. Betfair took to Twitter to apologize for the inconvenience.
What we can learn: To be fair to Betfair, this was an accidental publicity stunt and they handled it well, actually gaining some amazing coverage. However, it does demonstrate how the importance of reacting quickly to disaster.
If you’re going to break down in the middle of Oxford Circus you may as well do it in style! pic.twitter.com/6GdBmJNQTI
— Katharine Carpenter (@KateACarpenter) June 3, 2014