Sony pranks Starbucks customers with Spider-Man

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Pranks are a great way to grab the people’s attention. It’s highly amusing and often provides an opportunity for user generated content. This recent prank by Sony Pictures gave Coffeegoers an amusing experience at their local starbucks. Check it out! #SpiderMan surprises customers at his friendly neighborhood Starbucks — Nerdist (@nerdist) June 27, […]

EAST VILLAGE – Londons Newest Neighbourhood

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Drive awareness and interest in East Village – the former Olympic athlete’s village – with an immersive experience that will bring to life London’s most exciting new community. How it worked iD created a range of multi-sensory stands that toured train stations, shopping malls and lifestyle events across Greater London culminating in a 6 month […]

Mastercard – Masterpass Experiential Marketing

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To promote its digital wallet service Masterpass, Mastercard  created a record store in Los Angeles that offered an interactive music experience for music fans. As part of its #ThankTheFans campaign for the  Grammy Awards, the credit card company transformed Gibson Brands Sunset into an experiential record store where Masterpass users will have exclusive access to […]

Zappos Experiential Marketing – Cupcake Ambush

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In 2015, Zappos thought of an extremely clever way to capitalize on a Google’s own experiential campaign. Google was giving out cupcakes to anyone who shared a picture using their photo app. Zappos Experiential Marketing brilliantly took advantage of the opportunity by setting up their own “free stuff” giveaway that required simple one-time donation—a cupcake. […]

3D Oreos at SXSW

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As one of the most recognizable cookies in the world, Oreos carry much tradition in its brand. Thus, some people may have been hesitant to combine Oreos with cutting edge technology to create an experiential marketing experience. The clash between the classic Oreo and the unexplored capabilities of the 3D printer may not have made […]

Why Experiential Marketing – The Psychology behind it

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Psychology plays an important part in the experiential marketing that we execute for our clients. Leveraging human senses and breaking through the 21st-century communication clutter is key with hard-to-forget experiences. EXPERIENTIAL MARKETING AND CONSUMER CONCENTRATION The average concentration span of humans has plummeted from 12 minutes to 4 minutes in the last decade. Technology has […]