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Sony pranks Starbucks customers with Spider-Man

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Pranks are a great way to grab the people’s attention. It’s highly amusing and often provides an opportunity for user generated content. This recent prank by Sony Pictures gave Coffeegoers an amusing experience at their local starbucks. Check it out! #SpiderMan surprises customers at his friendly neighborhood Starbucks https://t.co/HgblPZEFlH pic.twitter.com/J11iCm1GnD — Nerdist (@nerdist) June 27, […]

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EAST VILLAGE – Londons Newest Neighbourhood

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Drive awareness and interest in East Village – the former Olympic athlete’s village – with an immersive experience that will bring to life London’s most exciting new community. How it worked iD created a range of multi-sensory stands that toured train stations, shopping malls and lifestyle events across Greater London culminating in a 6 month […]

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Betfair’s Octopus traffic chaos

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Gambling firm Betfair planned to use the giant octopus model in London’s Oxford Circus to promote betting during the World Cup, but gained unexpected coverage when the lorry transporting the sea creature broke down. The lorry became stuck at Oxford Circus, blocking the street and leading to rush hour traffic chaos. Betfair took to Twitter […]

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Mastercard – Masterpass Experiential Marketing

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To promote its digital wallet service Masterpass, Mastercard  created a record store in Los Angeles that offered an interactive music experience for music fans. As part of its #ThankTheFans campaign for the  Grammy Awards, the credit card company transformed Gibson Brands Sunset into an experiential record store where Masterpass users will have exclusive access to […]

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GLE Coupe Brand Activations – Mercedes Benz

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The GLE Coupe brand activation was the warmup to the launch of the AMG GTS GT to the South African market. The changeover in Cape Town, in conjunction with the Mercedes Benz Cape Town Fashion Week, saw the introduction of the live film set where visitors would find themselves immersed into the international AMG GTS […]

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Zappos Experiential Marketing – Cupcake Ambush

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In 2015, Zappos thought of an extremely clever way to capitalize on a Google’s own experiential campaign. Google was giving out cupcakes to anyone who shared a picture using their photo app. Zappos Experiential Marketing brilliantly took advantage of the opportunity by setting up their own “free stuff” giveaway that required simple one-time donation—a cupcake. […]

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3D Oreos at SXSW

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As one of the most recognizable cookies in the world, Oreos carry much tradition in its brand. Thus, some people may have been hesitant to combine Oreos with cutting edge technology to create an experiential marketing experience. The clash between the classic Oreo and the unexplored capabilities of the 3D printer may not have made […]

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Piano Staircase – Volkswagen VW

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Though known for being a car company, Volkswagen has been known for extending their brand beyond the automotive industry. One way they were able to do so was by creating a concept called “the fun theory” in which they attempt to pivot people’s behavior by adding an element of fun. For this experiential marketing example, […]

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Why Experiential Marketing – The Psychology behind it

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Psychology plays an important part in the experiential marketing that we execute for our clients. Leveraging human senses and breaking through the 21st-century communication clutter is key with hard-to-forget experiences. EXPERIENTIAL MARKETING AND CONSUMER CONCENTRATION The average concentration span of humans has plummeted from 12 minutes to 4 minutes in the last decade. Technology has […]