Zappos Experiential Marketing – Cupcake Ambush

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In 2015, Zappos thought of an extremely clever way to capitalize on a Google’s own experiential campaign. Google was giving out cupcakes to anyone who shared a picture using their photo app. Zappos Experiential Marketing brilliantly took advantage of the opportunity by setting up their own “free stuff” giveaway that required simple one-time donation—a cupcake. […]